Why is placemaking important?

Places shape who we are and how we behave

Places are important. They affect our identity, worldview, values, culture, speech, ideas, education, employment prospects, physical and mental health, life expectancy, wealth and happiness.

But, many places are unsafe, unsocial, uncomfortable and unhealthy. This has severe social, economic and societal consequences; from mental health through to struggling town centres.

A graphic that shows the two main problems that placemaking works on: streets and public spaces that are unsafe, unsociable and inaccessible and cities, towns and neighbourhppds that are fragile, lonely and disconnected

Placemaking provides a practical, adaptable, cost-effective and implementable approach that can be tailored for each context, community and opportunities and challenges present in a place or city.

The real value lies in how it can:

  • promote active citizenship
  • create social habitats
  • support a participatory democracy and reduce political polarization
  • lead to flourishing people and neighbourhoods
Image showing that the deeper benefits of placemaking include active citizenship, a stronger democracy and flourishing people and neighbourhoods

Placemaking doesn't provide all the answers upfront, but its principles and collaborative, iterative approach can help to discover and trial ideas in order to try to find potential answers that might be appropriate for the place.

A graphic showing the benefits of the placemaking mindset and process